Книга Data Mining Techniques in CRM. Inside Customer Segmentation - Автор Tsiptsis Konstantinos K., Chorianopoulos Antonios
Data Mining Techniques in CRM. Inside Customer Segmentation
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ъ Ы Ь Э Ю Я
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ъ Ы Ь Э Ю Я
Data Mining Techniques in CRM. Inside Customer Segmentation
Tsiptsis Konstantinos K., Chorianopoulos Antonios
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Книга:
Data Mining Techniques in CRM. Inside Customer Segmentation
Автор:
Tsiptsis Konstantinos K., Chorianopoulos Antonios
Жанр:
базы данных, ужасы
Формат книги:
PDF
Правообладатель:
John Wiley & Sons Limited
Возрастное ограничение:
0+
Кол-во стр.:
373 стр.